I apologize in advance if this column bores many people to sleep. Although Tip O’Neill said that “all politics is local,” arguing about potholes is not as exciting as the War on Terror. However, to get to our destinations in life, those potholes occasionally develop accidental relevance.
I received a letter in the mail the other day from the American Jewish University, formerly known as the University of Judaism. Although I graduated from the UJ in only four years, it took me about a decade to get my diploma, since they sent it around the country rather than around the block where I had my actual physical address.
This was the first time in 17 years that I had received a piece of mail from the UJ (now AJU), and it was a letter announcing that the AJU Alumni Association actually existed. More importantly, it actually was going to do things.
The head of the steering committee, a Brian David Goldberg, attended the college with me. He was as political as I was, and I figured one day he would be a senator, or perhaps the head of a powerful congressional committee. He is now the chairman of the college alumni association steering committee. In all fairness, it is tough to plan life at age 18. I knew what I wanted in life, and went out and got it, but not everybody does. Sometimes that can be a blessing.
This guy and I were not best buddies by a long shot, but the guy I knew was tenacious, hard nosed, and ambitious. He seems determined to turn the AJUAA from the joke it is into an actual real organization.
I bring this to the world because the UJ I attended was a classic example of how to not thrive as an organization. They have a very competent President in Robert Wexler (not the democratic congressman from Florida) and an equally capable head of the business department in Mark Bookman. Unfortunately, those two men are overrun by a business model that simply does not work. Like many Jewish institutions, it is liberal, aka socialistic. My memories of Brian Goldberg are that he has a capitalist streak in him. If he does, his venture to turn around the AJUAA may succeed. If he goes about it as a typical Jewish nonprofit, he will fail. Here is my letter to him.
“Brian,
It seems like only yesterday you and I were throwing punches at each other in class…warm fuzzy memories indeed. Ok, enough reminiscing. Let’s get down to brass tacks. It isn’t your fault that it took 13 years to get an alumni letter to an alumni living a few blocks away, but you have a big task ahead of you. I have created successful ventures from scratch, and you are basically trying to start something out of nothing.
I have always said that the UJ was academically outstanding, socially limiting, and philosophically bankrupt. The education was fine, and comparable to any accredited institution. The problem is that if the UJ had an actual mission statement, I never knew what it was. I donate to Chabad and to Hillel because I can figure out what their actual purpose is, and that they actually have a battle plan to implement it.
Is the purpose of the AJUAA to organize social functions? I am sure you are not dedicating time for sock hops and ice cream socials. So let’s assume that the entire reason this organization is rising from the grave is to make money. If the reasons are not financial, then it is a complete and utter waste and should be taken out back ‘Old Yeller Style.’
The University’s business plan has always been to hope that rich Jewish people die and leave a donation. This allowed the UJ to survive, but not thrive. It was losing money every year, and every attempt to get rid of dead weight in the budget failed because of sentimental attachments to various individuals that refused to exit the stage gracefully. Former Chairman Jack Ostrow (rest his soul) once said, ‘It’s better to have people question why you are leaving than when you are leaving.’
I bring this up because of the sentence in your letter that states, ‘The administration has decided that the Alumni Association is going to be decentralized.’ To me this reads, and please correct me if I am wrong, that the administration is saying, ‘Screw yourself, you’re on your own, we do not have the time or resources to back a losing venture that has never amounted to anything.’ Is anybody advocating that the University back the AJUAA to the hilt to give it a fighting chance? If you can make this thing succeed it will be impressive, but I wish it had more support.
Anybody can armchair quarterback, so here are some suggestions.
First of all, having steering committee meetings at 7:30am is fabulous if the goal is to limit turnout, which is ideal for National Security Council meetings. People work during the day, which makes evening meetings a more sensible option. I would avoid Monday nights during football season, but that is my personal bias…no matter. Anyway, those issues are cosmetic. The serious issues are financial.
Does the AJU have an annual fund? I received my MBA from USC, and frequently receive calls from their annual fund. Heck, the UCLA annual fund calls me, and I took one extension class there back in 1994! Setting up an internship program where college students get college credit for cold-calling alumni and other individuals could work. Work study programs put UJ students in the library and the computer center. Put them on a telephone and have them dial for dollars. For the students there on scholarships, it is the very least they can do.
Next, if you have a budget greater than zero, hire an administrative assistant. Secretaries are worth their wait in gold, and most high flying executives would be lost without their secretaries. It is impossible to focus on making money when bogged down in paperwork. Every lost phone message is lost revenue.
Next, train the people to understand that all money is good. Be apolitical at all costs. The UJ was always to the left of Leon Trotsky ideologically. It is one thing to have socialists running the political science department. It is another to have them anywhere near anything involving money. I called up a few years ago to get copies of my college transcripts. The registrar Jill L. (very pleasant woman) no longer worked there. When I jokingly explained to her replacement that I wished my grades were better, she replied, ‘Well President Bush is an idiot with low grades, and he did fine.’
Are you kidding me? I explained to her that in a very divided country, to bring up politics with a total stranger on the telephone was not only inappropriate, it was bad for business. On more than one occasion, the University of Socialism has held up a ‘republicans need not apply’ sign. Some of the biggest contributors to Jewish institutions are people who love Israel, and many of them are Israelis, Persian Jews, and evangelical Christians. Many of these people are republicans. The AJU might as well just take hundred dollar bills out and burn them.
Oh, wait a sec, we already did that. Michael Milken offered the UJ 6 million dollars, and we turned it down. Last time I checked, he was not a drug lord or a mad dog killer. He was simply a brilliant businessman who made his money in the 1980s. Profits are not the same as greed, and the Milken High School across the street is thriving thanks to him.
UJ students know who Noam Chomsky and Che Guevara are, but they don’t know who Charles Krauthammer, Bill Kristol or John Podhoretz are. They are Jewish intellectuals. Dianne Feinstein and Gray Davis were invited to the university. What about Bruce Herschenson, Norm Coleman, Eric Cantor and other powerful respected individuals who would be thrilled with an invitation? How about Dr. Thomas Sowell, who could teach economics better than anyone on Earth now that Milton Friedman is gone?
I talk to UJ students currently attending from time to time, and the UJ seems cut off from anybody that is politically to the right of Barbara Boxer. This is bad for business.
Brian, you may think this is irrelevant to what you are trying to do, but think about it. If the parent company has a track record of failure (failure is a harsh word, but it has not reached its potential by a long shot), then the subsidiary will most likely fail.
You need to rapidly find alumni who are going to get in front of students and give them lessons they simply will not learn in the classroom. Here are some quick lessons.
There are no ugly billionaires. There is nothing noble or romantic about being poor and struggling. Rich people give more to charity than poor people because they can. The secret to life is to find rich and powerful people and get them to like you. Rich and important people never get tired of hearing how rich and important they are. If I thought it would help me get to the top, I would find these people and kiss their hides in Macy’s window. I would pull at their trousers and ask them where they want to be kissed. I didn’t do it because I liked it. I did it because it worked. Promote yourself shamelessly and relentlessly. Nobody achieved wealth and power by being too shy to tell the world how fabulous they were. Don’t become schoolteachers or social workers under any circumstances unless you love financial mediocrity. Become investment bankers, stockbrokers, and lawyers. Not legal aid lawyers mind you, but corporate hired guns willing to defend tobacco, gun, and food and beverage companies.
Also, and this may seem trivial, but either have a Halloween dance or don’t, but having a ‘Hal Levine’ dance is what I mean by being philosophically bankrupt. When I look in the mirror, I know exactly who and what I am, and the AJU must do the same.
The Golden Rule is that he who has the gold makes the rules. I did not make these rules up, but again, they work.
I know you know all this, but it genuinely bothers me that USC could track me down on business in Singapore (to ask for money of course) while the UJ takes 15 years to build a rec center because the left hand doesn’t know what the far left hand is doing.
You have a big task ahead of you. Many of the students who graduated from the UJ have feelings towards the institution ranging from outright contempt to complete neutral detachment. I personally want your venture to succeed because a stronger alumni network puts more money in my pocket.
Lastly, anybody can offer criticism and suggestions without offering help. I don’t open my checkbook to losing venture, and like any VC guy, I want to see a solid business plan and a track record of success. Otherwise, it’s a waste of money.
I am willing to help in the form of free advertising. I frequently promote www.chabad.org and www.uschillel.org when they need my help. My blog is currently the # 4 political blog in Los Angeles (check http://krla870.townhall.com for verification), and I only started this 6 months ago. Send me a link to the AJUAA site, assuming one even exists, and I will add it to my site. If anybody who is a UJ alum wants me to promote something important to them, I am happy to do it provided it is not politically left wing. Let them screw up society without my help.
I back winners. Create one, and I will back you.
If you are wondering how I could have the time to write this lengthy letter, it is simple. This is my column for the day. The Tygrrrr Express can be found at http://www.blacktygrrrr.wordpress.com and supported at http://www.bloggerschoiceawards.com/blogs/show/21020.
I am never going to be warm and fuzzy, but I am pretty d@mn effective. So either use me as a resource or don’t. Either way, good luck. You’ll need it, and it is deserved.
I wish AJU and AJUAA a peaceful Yom Kippur and a productive year.
Eric”
I will leave my readers with the wisdom of two brilliant people. The first is my late grandfather, who was an Orthodox Rabbi and a businessman. He told me once that he wanted me to be successful by following in his footsteps. I told him that I did not wish to be a Rabbi. He replied, “I don’t want you to be a Rabbi. I want you to be a businessman. Never send a Rabbi to do a businessman’s job.”
The other person who helped me along was a man named Norman Lee. Before the incredibly long “College of Arts and Sciences at the University of Judaism,” existed, the undergraduate program was simply Lee College. Norman Lee gave me a merit scholarship. Boy did he understand merit. He told me, “Never be ashamed of making money. As long as you live life the right way, and you live an honest, ethical life, and you make sure to give back, make as much money as possible so you can help more people. People say wealth will not make you happy, but it absolutely can contribute to a blissfully happy life.”
Then he smiled, and in his aristocratic British accent, with his wife Sadie by his side, said one thing I will never forget.
“Eric…I’m rich…and I’m happy!”
Lord I miss that man. I hope the University of Socialism lets me spread his message to every student that passes through those doors, along with a lecture in Reaganomics.
eric